2D codes to save vwidder?

I've been thinking long and hard about how to take vwidder to the next level of media convergence. Yasmine Abbas lectured at the most recent installment of Upgrade! this past Thursday at AI. She had some great things to say about multiple mobilities, neo-nomadism, and our changing urban landscape which she blogs about on her kaywa blog. What caught my interest most was the work she's doing with Wentworth students to create mobile hyperlinks along the freedom trail using 2D codes like the one pictured above. Project Dimo intends to enable trail goers to snap a cell phone picture of these 2D codes that will then link them content on the web pertaining to that location (examples in the Dimo blog). The 2D codes themselves work much like a barcode and researching them further it turns out they can control a number of functions on your phone including browsing, sms, saving contacts and dialing numbers. Research also proved that these may not be so hard to implement. Connexto and Kaywa both offer free code generation and software that make this possible. Kaywa even offers online services like blog hosting to ensure that content translates to their reader, although other blogs and rss feeds seem to translate as well.

Can this help vwidder become more collaborative? public? friendly? fun? While this is a cool way to advertise your website and mobile feed, is there a way we can link our real time mobile video blog to 2D tags where people might discover this public video space? Can said phones reading these codes view Vwidder videos? These are all questions that make me wonder if 2D codes are a direction worth going in but I submit my query to the mercy of the class. Any input?